The rising trend of imposing plain packaging on unhealthy products has raised eyebrows in the industry, which fears that its brands are under threat. The World Health Organisation, on the other hand, insists that the measure provides a long-term benefi...
As part of the “Responsible Party” alcohol prevention programme [See background], Pernod Ricard Sweden has joined forces with the Erasmus Students Network (ESN) to implement a unique “Sea Battle” project.
'Responsible Party', an awareness-raising campaign against the excessive use of alcohol, has helped students consume less alcohol and improve their habits by drinking water too, a study has found.
The European Commission wants the industry's expected alcohol labelling self-regulatory proposal to cover all alcoholic beverages in order to avoid confusion among consumers.
A new report has linked alcohol consumption in the EU to an increase in cases of digestive cancer and warned policymakers to take immediate action.
The Lithuanian government has unveiled new policy measures aimed at tackling alcohol-related harm, including increasing the legal age for buying and consuming alcoholic drinks.
Following a two-year delay, the European Commission presented its proposal on alcohol information on Monday (13 March), giving the alcoholic beverages industry an additional year to come up with a “self-regulatory” proposal.